-BrandingDesignDesign ThinkingIndustry TrendsTrackmindTrackmind TonicUser ExperienceWebsite DesignMindful Digital Design DefinedMindful design is design-thinking at its core, carried out from your value proposition into each little detail of the experience. January 24, 2023Read more
-Customer ExperienceDesignDesign ThinkingDigital TransformationInternet of ThingsTechnology TrendsTrackmindUser ExperienceDesigning Apps for Behavior ChangeCreating meaningful behavior change requires creating a user experience that provides sufficient motivation, ability, and triggers. December 4, 2022Read more
-BrandingCustomer ExperienceDesignDesign ThinkingIndustry TrendsMarketingUser ExperienceWebsite DesignYour Logo is not Your BrandThere’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept. April 1, 2021Read more
-Customer ExperienceDesign ThinkingIndustry TrendsUser ExperienceWebsite DesignStartup Website Design Trends for 2021Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night. March 31, 2021Read more
-Customer ExperienceDesignDesign ThinkingDigital TransformationInnovationStartupsTrackmind TonicWhy Great Design Is Critical for StartupsYou only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time. February 9, 2021Read more
-DesignDesign ThinkingInnovationProduct DevelopmentProductivityTechnology TrendsTrackmind TonicUser ExperienceHow to Make Your App “Sticky”Creating a sticky app requires strong customer knowledge and design thinking principles, including research and continuous measurement to improve your app. February 5, 2021Read more
-DesignDesign ThinkingInnovationProduct DevelopmentProductivityTechnology TrendsTrackmind TonicUser ExperienceWhy Empathy in Business is More Than Being Nice.Major brands are discovering that empathy is more than just being nice. It's about building meaningful relationships with consumers. February 3, 2021Read more
-DesignDesign ThinkingInnovationProduct DevelopmentTechnology TrendsUser ExperienceWebsite DesignHow to develop a new product around an unknown conceptDeveloping a product around an unknown concept is a long-term process that needs to be approached in a very specific way. February 2, 2021Read more
-DesignDesign ThinkingProduct DevelopmentTechnology TrendsUser ExperienceWebsite DesignMake it or Break it: Why Your Startup’s Online Experience MattersWhile startups can fail for many reasons, in many cases, they fail because they haven't invested in optimizing their online user experience. February 1, 2021Read more