As you enter the Ideate stage of the design thinking process, your team will have a chance to unleash their creativity and pivot from scientists to artists.
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points...
Scientists are looking at the connection between gut and mental health - studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.