It’s common for concept design teams to try to test too much at once or to be blind to the power of confirmation bias.
Reformulating product recipes is the best way for beverage companies to ensure scalability while reducing costs and supply chain complexities.
Customer ExperienceDesignDesign ThinkingDigital TransformationInnovationProduct DevelopmentTrackmindUser Experience
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get here.
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points...
Scientists are looking at the connection between gut and mental health - studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
BeveragesCustomer ExperienceEntrepreneurshipFeature SeriesProduct DevelopmentStartupsTrackmind Tonic
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.