Trackmind Solutions

Improving Your Site’s UX: Navigation, Homepage, and Mobile Version

Improving Your Site’s UX: Navigation, Homepage, and Mobile Version

User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...

March 30, 2019

User Experience (UX) Design and Testing for Ecommerce Site Optimization

Customer Experience Design Design Thinking Product Development

User Experience (UX) Design and Testing for Ecommerce Site Optimization

Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..

March 22, 2019

The High Value of a UI Style Guide for your Website, Software or App

Customer Experience Design User Experience

The High Value of a UI Style Guide for your Website, Software or App

UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide, you’ll find a record of all design elements and interactions that occur within a product,...

March 18, 2019

Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions

Design Design Thinking Product Development Startups

Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions

A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..

March 14, 2019

Design Design Thinking Startups Strategy User Experience

Top 5 Best Practices in UX Design

Before jumping into UX design of your site, it’s important to familiarize yourself with UX research. The insights you gather from research will inform the design of your site and give you the user feedback you need for various stages...

March 6, 2019

Affective Computing Brings Empathy to Technology

Customer Experience Psychology

Affective Computing Brings Empathy to Technology

Affective Computing brings the value of emotional intelligence to the digital world by using emotions to enhance productivity. Affective Computing merges computer science, human psychology, and cognitive research into..

March 4, 2019

Top 5 Ways Social Media Has Transformed Business

Marketing Social Media Startups Strategy Trackmind Tonic

Top 5 Ways Social Media Has Transformed Business

Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..

March 4, 2019

Beauty Tech 2019 – All About Personalization

Beauty Tech Innovation Product Development

Beauty Tech 2019 – All About Personalization

As technology continues to advance, beauty gets more convenient for consumers. From appointment booking apps to skin matching technology, beauty businesses are becoming more innovative with the products and services that help enhance the customer experience. In 2019, beauty technology...

February 25, 2019

The 6 Best Technologies for Global Manufacturing

Digital Transformation Innovation Internet of Things Strategy Technology Trends

The 6 Best Technologies for Global Manufacturing

The digital revolution is in full swing. New technologies, including artificial intelligence, the Internet of Things, and augmented reality, are boosting the capabilities of the manufacturers that embrace them. These new opportunities come at a time when manufacturers are facing significant...

February 18, 2019

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Industry Insights.

Improving Your Site’s UX: Navigation, Homepage, and Mobile Version

User Experience (UX) Design and Testing for Ecommerce Site Optimization

Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions

Top 5 Best Practices in UX Design

Affective Computing Brings Empathy to Technology

Beauty Tech 2019 – All About Personalization

The 6 Best Technologies for Global Manufacturing

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