User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools,...
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
A strategic product roadmap is a high-level document that explains the vision behind your product and helps guide the direction you take throughout the entire project. It explains what you’re creating, why you’re creating it, and how it will benefit...
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..