As you enter the Ideate stage of the design thinking process, your team will have a chance to unleash their creativity and pivot from scientists to artists.
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points...
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..