Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry collaborating together to offer consumers new taste profiles, these collaborations are a powerful...
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
Scientists are looking at the connection between gut and mental health - studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.