Reformulating product recipes is the best way for beverage companies to ensure scalability while reducing costs and supply chain complexities.
Customer ExperienceDesignDesign ThinkingDigital TransformationInnovationProduct DevelopmentTrackmindUser Experience
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get here.
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?