Industry Expert Series: Theresa Turner
In conversation with Theresa Turner, creative strategist at Trackmind, about how supplement brands can stand out from their competition.
Storytelling in Biotechnology: Why it matters
By using storytelling to illustrate the benefits, applications, and impact of your technology, you can create a compelling narrative that captures the attention and imaginations of your audience.
Sustainability, Minimalism and Inclusivity Reign Supreme in CPG
Sustainability, minimal packaging and inclusivity will reign supreme among CPG brands this year.
Mindful Digital Design Defined
Mindful design is design-thinking at its core, carried out from your value proposition into each little detail of the experience.
Designing Beverage Packaging for Gen Z
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart...
5 Surefire Steps to Building a Beverage Brand
If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open.
Your Logo is not Your Brand
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Top 5 Ways Startups Can Use Design to Gain Market Share
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
Let Color Differentiate Your Brand and Message
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters...
